DESIGNSERVICES

Creative and Graphic Design Services

At DSL Marketing, our creative services are 100% customized design solutions. Nothing about our process is self-automated. We work with you all the way through, and there isn't a type of project we haven't worked or created in our nearly 30 year tenure. Read below about some specific design solutions, or visit our specific services pages located on the right hand side of this page to find out more.

Identity & Logo Design
Your company logo is at the very center of your brand. It is the first thing your customers and clients will associate your business' name with, so it is vital that your logo not only tells a vivid story, but tells the right story. Our logo designers here at DSL Marketing can take the history, mission and vision of your business and graphically recreate it for all the world to see.

When you use DSL Marketing to design your logo, you don't get one designer working on one logo. You get our whole team of creative designers working to produce several brilliant logos for you to choose from.

Collateral & Brochure Design
Marketing collateral is a term referring to the printed materials used to present information about your business and its capabilities, products or services. It can include brochures, fliers, fact sheets, direct mail pieces, and other communication pieces that are produced directly by the company. All of your marketing collateral pieces should fit together, all displaying and conveying the overall brand message of your company. DSL Marketing can do it all for you. But remember, when developing your brand, your message of all of your collateral pieces should be consistent. Even if you choose not to print all of your pieces with us, we can still design the single piece and make sure it’s consistent with your overall message. DSL Marketing also offers commercial printing, giving you the value of having a marketing company, printer, and fulfillment mail house, all under one roof.

Many Myrtle Beach companies and businesses question the usefulness of printed advertising and marketing materials, such as brochures because of the Internet and online marketing. Don't make the mistake of thinking that your online and interactive marketing efforts are more important, or the only marketing you need to do is online. Brochures are proven to give your company a higher level of credibility than just having a website. Of course, in today's market, it is vital that your business have a presence online and that begins with a website. But having a website isn't enough. You need to drive qualified traffic to your website, and a brochure is a perfect way to do just that.

Marketing brochures are versatile, tangible, and have a personal shelf life greater than online marketing components. Traditional marketing, such as brochures, can be supplemented by interactive and online marketing, but they cannot be replaced by it. And with 25 years of experience, we have seen them all. With our help, your target market will be able to identify who you are and what you stand for as a business. Because it’s more than a piece of paper, it’s your company they’re holding in their hands.

Copywriting
Mark Twain once said that the difference between the almost right word and the right word is the difference between a lightning bug and lightning. To truly captivate and impress your target audience, your message must be intriguing, crystal clear, emotional, value-driven and clever. And to effectively communicate to a variety of audiences and demographics in Myrtle Beach and beyond, you need to be able to subtly change the language of your message. With several copywriters on staff, DSL Marketing can handle a full spectrum of copy projects, from taglines, to brochures, to long copy such as articles and case studies. Our copywriters can also help you with your interactive marketing needs, such as writing search engine optimized (SEO) copy and content for blogs.

Marketing Strategies for the Hospitality, Tourism, Resort and Hotel Industry

While DSL Marketing represents clients from a variety of industries, our specialty is Resort and Hotel Marketing. With nearly 3 decades of experience in "putting heads in beds", DSL Marketing can consult with you on every aspect of your hotel or resort business from online initiatives - website, search engine marketing (SEO, PPC), email marketing, social media - to more traditional marketing initiatives - direct mail marketing, creative design, print services, and media advertising.

If you are a hotel, motel, or resort and you’re interested in increasing your bottom line today, please see our Resort & Hotel Marketing Services page for more details.