EMAILMARKETING

Email Marketing - Beyond the Inbox

Email Marketing is one of the most effective marketing tools that we have today. Its cost effectiveness and potential return on investment can be quite substantial when compared to other more costly marketing efforts.

Consider this: over 500,000 Internet users check email at least five times daily; 67% check email from bed in their pajamas; 59% from the bathroom; and 15% check email from church. With the advent of smart phones and other email ready, hand-held devices, email inboxes are everywhere.

Simply implementing an email marketing campaign doesn't guarantee you a piece of the pie, however. Effective campaigns avoid spam filters, short attention spans, and marketplace clutter only when handled with care. DSL Marketing has years of experience applying email marketing best practices - from killer subject lines to eye-popping creative and attention grabbing content - and proves it via the most comprehensive email metrics and reporting available. Our forte includes design, database management, list acquisition, and email implementation, testing and delivery.

As the old adage goes in marketing, you need to go where your audience is. And your target audience is overwhelmingly plugged in interactively, with emails, with mobile phones, and with search engine usage. DSL Marketing can help you find them online through our email marketing expertise. Find out just how far an email campaign can take you.

List Acquisition
Vivid creative design and powerful messages via direct mail pieces, promotional campaigns and marketing emails don’t mean anything if they fall on deaf ears. That's why it is important you do the marketing research required to get in touch with your business' target audience, those individuals who buy your products and services. Keep in mind, there is more to simply knowing who buys your products. We can help you understand why they buy your products. We do this by taking a deeper look into the target market, and we discover both the demographics (lifestyle, age, habits, income) and the psychographics (attitudes, values, beliefs) behind your target market. This way, DSL Marketing can assist you in determining your target audience, as well as analyze your business to help you expand it. By matching your needs and goals with the appropriate list of individuals, you are more likely to see a greater return on your investment (ROI). DSL Marketing can help you acquire lists for email marketing campaigns as well as direct mail and promotional campaigns.

Marketing Strategies for the Hospitality, Tourism, Resort and Hotel Industry

While DSL Marketing represents clients from a variety of industries, our specialty is Resort and Hotel Marketing. With nearly 3 decades of experience in "putting heads in beds", DSL Marketing can consult with you on every aspect of your hotel or resort business from online initiatives - website, search engine marketing (SEO, PPC), email marketing, social media - to more traditional marketing initiatives - direct mail marketing, creative design, print services, and media advertising.

If you are a hotel, motel, or resort and you’re interested in increasing your bottom line today, please see our Resort & Hotel Marketing Services page for more details.