SEARCHENGINEMARKETING

Search Engine Marketing - SEO & PPC

Search Engine Optimization
Having a website that is not optimized for search engine visibility is like paying money to have a billboard campaign in an area where no one will see it. You could drive people to your website via other marketing efforts, paying monthly fees to join lists and business directories, but that is a costly practice that can't be tracked as effectively as simply optimizing your website. With Search Engine Optimization we can increase the traffic flow to your website. No longer will you have to depend on Myrtle Beach clients alone, but you can now receive more clients locally and around the world. Basically it’s the website…evolved. A website without SEO is okay, but those who have SEO are that much ahead of the game.

DSL Marketing offers professional Search Engine Optimization (SEO) services for clients of all sizes and budgets. From producing a list of your business's most favorable keywords, to rewriting your website's live copy, to in-depth SEO campaigns, DSL Marketing can handle the ins and outs of your website's overall visibility. DSL Marketing's SEO services also include website redesign and development, content management systems for easy meta-content updates, keyword research and implementation, linking partnerships, and directory and search engine submission. We can also supplement your SEO efforts with a PPC campaign.

Pay Per Click
Pay Per Click (PPC) campaigns, an important part of search engine marketing, can be one of the most powerful and cost effective tools in your marketing arsenal. PPC ads are most commonly conducted across Search Engine networks, such as Google and Yahoo, but many revenue websites also carry their own PPC programs. The benefits of PPC campaigns are numerous. They are easily customized and targeted. They are keyword specific, so they are considered a behavioral marketing effort. And they can be monitored and changed in real time. Spend as little or as much as you want, and see your marketing results instantaneously. There are very few marketing efforts that your business can commit to with such control.

One of the most energizing effects of implementing a PPC campaign is that you don't have to be edged out of the market – whether your market is Myrtle Beach or not – to win some of the share. Pay Per Click advertising is the great equalizer among businesses, whether they are international empires or a small, local startup company.

The real art of PPC ad campaigns is knowing which keywords and keyword phrases to use and bid on to maximize your return on investment (ROI). Our PPC and Search Engine Optimization experts can create that winning list of keywords, implement the campaigns across multiple networks, maintain the creative and ad spend, and give you the formal marketing results without you ever having to break a sweat.

Link Building
Not only is it important to have a website, but it is equally important that people are able to find your website. In addition to having SEO, your website should also focus on Link Building. Link building is a facet of SEO that helps you get people to go from other websites to yours. The more websites that link to your site, the more people will be able to find you. But it’s not just humans that look for links to your site; the search engine robots are looking, as well. The more sites you link to, the easier it will be for people to find your site when they use the search engines. But here’s the tricky part. You can’t just go around throwing links on every site you come across. The search engine bots give more weight to relevant links than those that have no connection. Note - link building is a craft, and it should not be overlooked.

Marketing Strategies for the Hospitality, Tourism, Resort and Hotel Industry

While DSL Marketing represents clients from a variety of industries, our specialty is Resort and Hotel Marketing. With nearly 3 decades of experience in "putting heads in beds", DSL Marketing can consult with you on every aspect of your hotel or resort business from online initiatives - website, search engine marketing (SEO, PPC), email marketing, social media - to more traditional marketing initiatives - direct mail marketing, creative design, print services, and media advertising.

If you are a hotel, motel, or resort and you’re interested in increasing your bottom line today, please see our Resort & Hotel Marketing Services page for more details.