SOCIALMEDIAMARKETING

Social Media Marketing - Facebook, Twitter, Blogs and Beyond

Social Media is somewhat of a misleading term. Media implies you can control your content as though you were submitting ads to a network or print venue. In fact, the important part of the term is “social”. You cannot control social media just as you cannot control a multi-sided conversation. Yet Social Media is an effective way to engage your clients and customers – past, present and future.

DSL Marketing and our interactive team can create an online social strategy that best fits your company. We can recommend touch points beyond the base that work best for your business, services, and market. We can monitor the cyber-channels, and we can continue to make recommendations and submissions on your behalf. Though we can handle taking a social strategy completely in house, we recommend to all our clients that they at least begin this service by using DSL Marketing as a consultant. Here's why:

- No one knows your particular business and customers as well as you do.
- No one has the immediate authority to respond to your customers, especially when responding to
   a "crisis" or what has been recently coined as a Twitterstorm.

It's important you strike a "tone" within these social communities that you and your organization is comfortable with - with your sense of humor, your sense of personality, your ideals, and beliefs.

Here are specific elements of a social media marketing campaign that DSL can assist with:

Consultation
Define Social Media objectives both generally, and targeted to your market, business, service(s), and service areas. The core of our social media package is an on-going consultation that continues even after training and account implementation.

Account Set-up for:
- Facebook
- Twitter
- Blog (on site integrated.i.e.www.your-business-website.com/blog
- You Tube (or other video submissions sites)

Niche Exposure
Niche Exposure is the cornerstone of our social media package after the implementation stage. We will continue to do research and give suggestions on where to create accounts and what information to post related and relevant to your particular field of products and services. For example, joining TripSay.com, Dopplr.com, and TripHub.com among others that are niche social networking sites specifically geared for travel.

Reputation Management
Online and offline reputation management is the newest niche of Public Relations that has grown so much in significance, it deserves its own category. With the advent of Web 2.0 solutions and social networking communities, it is vital that your company knows what your customers and clients are saying about you and your products and services. And it is important to proactively react to those opinions, especially the negative ones. That is where DSL Marketing's reputation management services can help. We will actively research the Internet and social networking communities to discover and document the reviews, ratings, and opinions that your customers and clients are writing and posting on the Internet. From there, DSL Marketing can help you "answer" those opinions, enhancing your credibility and trust within your target audience. It’s the best way to reach your clients, and potential clients in Myrtle Beach and beyond. And it’s managed swiftly and effectively by the staff at DSL Marketing.

With DSL online reputation management services, we can also take the findings a step further, helping you answer and implement positive response throughout your entire overall marketing initiative, whether it's on your website, or in your direct mail campaign or email marketing campaign. Today's consumers like to interact with the companies and brands that they use. Knowing what they are saying is just part of the online reputation management solutions. You have to show your audience how you are listening and how you are willing to respond to their opinions, no matter if they are positive or negative.

Content Submission
We can’t emphasis enough that no one knows your business better than you do, but to aid your team in reaching what is known as critical mass in content, our team will submit articles, blog posts, and/or white papers (could also include video, image, and bookmark submission depending on overall social reach of campaign). The amount of content submission will be dependent on a number of factors, including but not limited to social media package level purchase, reach of social media campaign, and amount of research needed to create quality content.

Marketing Strategies for the Hospitality, Tourism, Resort and Hotel Industry

While DSL Marketing represents clients from a variety of industries, our specialty is Resort and Hotel Marketing. With nearly 3 decades of experience in "putting heads in beds", DSL Marketing can consult with you on every aspect of your hotel or resort business from online initiatives - website, search engine marketing (SEO, PPC), email marketing, social media - to more traditional marketing initiatives - direct mail marketing, creative design, print services, and media advertising.

If you are a hotel, motel, or resort and you’re interested in increasing your bottom line today, please see our Resort & Hotel Marketing Services page for more details.