2009: The Year of the Subject Line

Happy New Year! Now that you are back at work and focused on making 2009 the best year ever, I want to share the one secret to success that will put you light years ahead of your competition: the subject line.

I'd like to proclaim 2009 the "year of the subject line." In the world of e-mail, with so many choices on how to best affect results, I have chosen the subject line, in large part, due to the economy's financial state. The reality is, we are in a recession. And, one thing that all recessionary times foster is innovation. And in a time of technical innovation, you can be sure that 2009 will bring the introduction of new ways to communicate with each other electronically. Think about it, we are already reading e-mail in diverse places. We access our e-mail accounts on our PCs, laptops, mobile devices, social networks, NintendoDS and other gaming systems, on some airlines and even through hotel networks and cable TVs. Next up on the list will include access to e-mail inside our GPS systems in our vehicles, via MP3s that are not iPhones, inside appliances (like your refrigerator), and possibly even integrated into personal appliances we travel with like alarm clocks, digital photo frames, and more.