Quick steps to cleaner, leaner email

If your email campaign performance is starting to sag in all the wrong places, here's how you can give it a quick shot of virtual Botox.

If you aren't getting the performance you want from your email marketing dollars, maybe it's time to go the Hollywood-celebrity route and revamp your image with a nip here, a tuck there, and some serious freshening up.

I'm not talking about an entire top-to-toe extreme makeover -- unless your email program is so moribund that it's ready for life support. Instead, today I'll just suggest what you can do in the online equivalent of a few office visits. A shot of virtual Botox instead of a total facelift, if you will.