5 baby steps for starting a wireless campaign

Mobile media isn't just for nerds anymore. A growing number of consumers are using their handsets for more than just phone calls, and you'll want to be there before mobile breaks wide open.

Mobile marketing is on the cusp of moving markets and deserves consideration as part of the marketing mix for a wide variety of products and services. No longer the province of teenagers or a parlor trick perpetrated by nerdy early adopters, mobile media is gaining widespread use as new phones and new software make the internet accessible everywhere. In no time we'll all be tethered to the digital grid; connected by a single multi-functional device.