What's the deal with Web 2.0?

Know the facts before you jump on the bandwagon.

Web 2.0 sounds like a technological upgrade, but it’s really a second generation approach to the use of the World Wide Web by software developers and end users. Okay, that doesn't sound so simple. Let's go back a bit.

Originally, the Web was used to disseminate information, first to specific sectors (like nuclear physicists) and then to the world. Because of this, early websites were designed and developed so people would come, read and then leave – and if they need to returning. Like a fax machine in reverse, you'd post your information and wait for the receiver to 'call' you up to read it.

Now the Web is much more than information. It's a virtual global landscape where people come to buy and sell goods and services, communicate ideas and even to find spouses. Web 2.0 reflects this transformation. And now it's about engagement, becoming user-friendly and has content that can be "augmented" in some way by users.

Most websites nowadays are developed with functionality and usability in mind, but it's the interactivity part of Web 2.0 that has companies revisiting their current Web efforts. Many businesses think they HAVE TO implement user-generated content, like wikis, blogs and other social networking outlets. The problem is if you don’t handle or update them properly they will do more harm than good.

Many marketing and advertising companies are praising Web 2.0 louder than they should be because it means more business for them. You should "upgrade" your Web efforts appropriately and make well informed decisions. Don't commit to a marketing effort just because it’s new, even if everyone else is.

The simple solution, don't think you need to pick and choose from interactive services like blogs or a corporate pages on YouTube. Just make sure all of your interactive marketing efforts employ these three principles:

Simplicity in functionality and behavior

Simplicity in communication and content

Simplicity in layout and design

If you can affirm these three things, than your website is in good standing (until your target audience tells you otherwise). If not, rethink your approach and embrace Web 2.0 more fully.

DSL Marketing specializes in:

Myrtle Beach social networking, Myrtle Beach Marketing, Myrtle BEach web development, and Myrtle Beach web design